Operational planning - arts and events management Assignment

Operational planning - arts and events management - Assignment Example This organisation is a non profit organisation governed by a board of directors who represent key stakeholders who provide a significant amount of funding such as; the local authority, the Arts council, EU Social Development Fund, two national banks, and two charitable trusts who are concerned with groups of people that are socially excluded. These four key points will be discussed through a number of imperative sources such as the most recent government census 2001 that can be found over the internet as well as websites such as, upmystreet.com and mintell.com. This will then help to compile a detailed plan of strategic objectives that will then be used by the 'Theatre Royal'. The various elements of operational planning have been discussed as part of the case study of Theatre Royal. It may be seen that the various aspects of operational planning have been tied together under the various headings as follows. Berkshire Sub-Region Context Map (refer to Appendix 1.0) shows Reading just to the west of the city of London. As you can see Reading is a prime location for any already existing or new organisations, as it has easy access to top motorways in the south west of England such as the M3 and M4 giving easy access to the M25. The location is also within 25 minutes drive from one of Europe's largest trading estates fuelling many new jobs in southern England in the town of Slough. Reading is a very multicultural town consisting mainly of Christians (62.63%) however there are many others from a number of religious backgrounds such as Muslims (4.0%), Hindu's(0.99%), and people who state themselves as having no religion (22.0%), (Refer to Appendix 1.1). The total population of Reading is 143,069 people and of these 129,900 people were born within Europe and 123,080 of these originated in the UK. The population sets in Reading consist of various ethnicities and age groups. Furthermore there are 6,196 people from Asia and 3,632 people from Africa. There are also small minority groups within the Reading area as only 5 people are from Western Europe (Luxembourg), 11 from Western Africa in Congo and 17 people from Oceania (for further statistics refer to Appendix 1.2). This