love is worth the inevitable pain Essay -- essays research papers

Love is Worth the Inevitable Pain   Ã‚  Ã‚  Ã‚  Ã‚  Eternal Sunshine of the Spotless Mind is not the typical Hollywood love film. A Hollywood love film is a film where a couple gets together in the end and lives happily ever after, but this is a love story that shows the reality of love and the consequences that come with it. Love is not one hundred percent bliss, it also comes with pain. To get rid of this pain after a break up or death a company, Lacuna, has invented a way to erase people from their memory. The two main characters in the movie fall in love and then they both decide to erase each other from their memories. Clementine, Kate Winslet, erases Joel, Jim Carrey, because she becomes bored with their relationship. Joel goes to the Barnes and Nobles where she works to see her and she has absolutely no idea who he even is. Joel probably would not have erased Clementine, but he found a card that told him he was erased from her memory and he did not think that he could go on with the memory of her. This film is completely different from a Hollywood version, at the end of this movie it leaves room for interpretation for the viewer to think for themselves whether Clementine and Joel will end up happily ever after, there are no clear answers. The scene begins with Joel and Clementine lying naked on a rug in the middle of the floor covered only by a repugnant quilt. The quilt has a tranquilizing effect however because of its warm colors, which is perfect for this scene. The colors of the quilt subconsciously give the feeling that everything is comfortable. As they are lying on the floor Clementine asks Joel if she is ugly. As soon as she asks the question the shot changes and it shows Joel instantly respond with an â€Å"uh huh,† in a manner saying no. The camera then goes to Clementine, but once she starts to speak, it instantly shows Joel again. Clementine tells Joel about how she remembers when she was little a little girl and she thought she was ugly, as the camera is still on a close up of Joel. Usually while someone is talking the camera would be on them, but in this scene the camera is on a close up of Joel while Clementine is talking to show his expressions and to see the sincerity of his emotions and the lo ve he has for Clementine. The next shot is a picture of Clementine when she was little. The picture of her is a somewhat average litt... ...something. I believe that this line is repeated to show a new beginning for their relationship, because this is a disclaimer that Clementine uses both times she meets Joel to warm him of the way that she is. Joel responds with â€Å"I can’t see anything that I don’t like about you.† Clementine says â€Å"But you will. You will think of things and I’ll get bored with you and feel trapped because that is what happened with me.† Joel says â€Å"OK† as if he is relieved, which Clementine promptly answers with â€Å"OK.† They both decide that they want to try and start over with their relationship even though they know that it probably will not work out because it has already failed once, but there is a possibility for it to succeed. They now understand that the risk they take to have a relationship and fail, is far greater than to not have even attempted to have one at all. The movie ends with the song â€Å"Change of Heart† playing while Clementine and Joel are walking in the snow towards their new beginning. The director is implying that they had a change of heart and that things in the end did work out for them to live together happily ever after, but not with out loves temporary and necessary glitches.

No Advertising Essay

â€Å"What do I wear in bed? Chanel N °5, of course. †Marilyn Monroe mentioned in her interview in 19521. When referring to fragrance, it is hard not to mention Chanel N °5, due to its uniqueness, longevity and popularity, it is associated by others with women, famous and not famous, who have worn it in different eras over its decades. Chanel N °5 is the first perfume launched by CoCo Chanel in 19202, it is not only one of the world’s top selling perfumes3 but also represent a world of fantasy and reflection of the desire and pleasure of the time period. ?Prior to the introduction of magazine, newspaper is the main communication source of information and advertising in the society4. At that time period, it is one of the most effective method for advertisings to enter the house of consumer since the limitation of technological development of radio and television have not yet been discovered. Different from newspaper, magazine does not aim to target everyone, it often has very specific group of target group, presenting information and areas of interest that its target group would enjoy. In the early age of magazine, there was a great emphasize in targeting elite class of the society, which be seen from extremely informative full page of texts. After a realization of increasing number of middle class and immigrants, magazine shifted its target from the elite to middle class5, which lead to the necessity of the use of imagery to communicate. Editors of magazine has shift from elite man with a background of mostly literature to middle class man with a background relating to merchandise. Magazine realized that the profits are not made through subscriptions, but through companies market their products by buying spaces in the issue6. Advertisement in magazines has become one of the most prominent method of marketing or in another word, methods of creating desire. Chanel has always been featured their advertisement in leading female fashion related magazine such as Vogue, Harper’s Bazaar and Elle. This essay will explore the comparison of Chanel N °5 fragrance magazine advertisement from a different time period of 49 years in relationship to the cultural shift and the impact of advertisement from self satisfaction to sexual attraction which represents through values hold in gender, stereotypes, lifestyle, desire and fantasy. The two advertisements that will be used to analyze are the magazine ads of the famous Chanel N °5 perfume. ‘Chanel becomes the woman you are’ print ad in 1959 (Fig1) starring Suzy Parker, one of the most recognizable faces of the 1950s as a supermodel and actress. Suzy Parker was the signature face for Coco Chanel as she has always been associated with elegance and glamour7. The dominant part of the advertisement presents a black and white dreamy photograph of Suzy Parker in a beautiful evening gown with the perfect hair and make up, glancing slightly away from the viewers. The ads also features the well known bottle/ product, Chanel N °5 as a secondary focus with a tag line ‘Chanel becomes the woman you are’ with a paragraph expanding on it: ‘A perfume is different on different women because every woman has a skin chemistry all her own. Chanel N °5 is subtly created to blend with your own delicate essence- to be like Chanel N °5, yet deliciously like you alone. Chanel becomes you because it becomes you. ’. Similarly in one of the contemporary most famous campaign for Chanel N °5 in 2004 (Fig2), Nicole Kidman, a talented and beautiful Australian actress who enters the hollywood famously known for her elegant beauty8 was enlisted to represent the fragrance. The technological development of film, television and recent main information communication and sharing method, the internet, allow advertising to go beyond just a printed page enter to the phrase of story telling. The 2004 Nicole Kidman advertisement has a direct connection to the campaign of a mini-movie/ film which everyone has access through various sources. Due to the popularity of internet and information sharing, it is not a difficult for viewers who see the ads in the magazine to recall and connect the story in the film to print ads, allowing Chanel to create a full advertising campaign which successfully tell a story of the world famous star, Nicole Kidman, who escape from the publicity and fall in love with a stranger. The last scene of the film is used in the print ad, displaying Nicole Kidman when she returns back to her world, with a dialogue: ‘And then she was gone, as she forgotten, i know i will not†¦ her kiss, her smile and her perfume’9. The film does not mentioned any word about or show viewers what the perfume it was, the only clue was the necklace ‘N °5’ The print features in magazine depicts a beautiful photograph of Nicole Kidman in a dark background contrasting with her body- the closing eyes and ambiguous posture: turning away from or about to face the viewers in a beautiful modern black evening gown with her simply perfect up-do hair and her N °5 necklace which is wear to her back. The ads does not contain any words or explanation, only present N °5 with the signature bottle which is constantly shown throughout since the first ads. â€Å"Perfume is intended to contribute to our understanding of gender as performance rather than expression, and of identity as practice rather than essence†10 stated by Angela Partington. Fragrance has always been known as the connotation of identity, as the word ‘wear’ is used to describe the action of using. As can be seen in the 1959 Suzy Parker Chanel N °5 Ads, the tagline ‘Chanel becomes the woman you are’ aimed to create a personal, even intimate connection with the object. It does not promotes how special the product itself is, instead, it makes the individual consumer as an important ingredient. The ads makes consumers feel that it is specific individual ‘you’ who makes it extra unique and special. This advertisement illustration the shift from the emphasize in character as moral and internal sense to ethics to identity as a self focused behavior11. In contrast, the Ads featured Nicole Kidman presents an identity of a fantasy figure of famous star, a break from reality in which all women desire to have in real life. The opposite sex attraction is used as the message of this ads. It puts the audiences in a fantasy world and convince them to believe that using the produce will create the same outcome for them. This shows the values holds in identity of the society which self satisfied identity is not enough, it is more of the relationships to other people, the representation of ‘you’ through others’ eyes. The advertisings of Chanel N °5 in the two ads does not only symbolize the values in identity, it is also a great representation of gender and sexuality values hold in the society as well. Both of the Chanel N °5 Ad depicts women in a beautiful evening gown which certainly is going to attend an important social event. The two ads illustrates the roles of women in the society as a powerful individuals who has social status, not the women in the past who expect to stay home. They are the representation of the equality and balance of gender roles, and what women in the time period are desire to be. As sex roles evolved, with women entering the workforce and pushing for equality, sexual appeals casting the woman as a sex object is no longer a popular and rightful subject to present12. Referring to ‘The Erotic History of Advertising’, there is a shift of the theme of turning on men to representing the power- women in control13. It can be seen in the 1959 Chanel N °5 Ads, as the ad does not have any reference to any sexual attraction, only focusing herself in control of her own identity and representation. The different approach, however, generating the same effects, is taken in the 2004 Nicole Kidman Ads, it is the representation of the current society, how the society control her as a role of super star and how she uses perfume to make a man ‘remember’ or be under her control. It seems like there is a great manner in revisiting the theme of sexual attraction in the society. â€Å"Fragrance is a material, symbolic and visual object, and ‘image’/ fantasy articulating not just luxury and glamour, but a range of desires for transformed bodies, auto-erotic, sensual and socio-sexual experiences. 14 The discussion of gender and sexuality cannot be complete without the discussion of skin explosion as sexuality. Chanel has always been known to represent elegance, glamour and class15 which is why advertisings by Chanel are almost always associate with women attending an event in a beautiful gown . ‘Chanel becomes the woman you are’ ads display elegance in a simply conservative way, as seen through her fashionable dress of ruffles, covering Suzy Parker’s whole body, left only with the main emphasize of her face- her identity. This demonstrate their aim to sell personal identities for self satisfaction which is well supported with the text and tagline. The ads display how the society before may seen the use of sexuality to sell as an unacceptable methods and unfashionable topic to talk about in the society. In contrast, the 2004 Chanel N °5 Ads presents sexuality through various motifs such as the skin which shown through the very low cut back dress and the emotion on Nicole Kidman’s closing eyes. It is clear today that one of the leading marketing trend that would attract people’s enjoyment and attentions would involve more skin as the viewers are no longer limited to women but also to men. However, Chanel have use sexuality in a very elegant way through one technique described by the brand researcher William Baue, ‘focusing on fantasy allowed Chanel to harness the power of sexuality without crossing the border into distaste’16 Fantasy has always been associated with fragrance as a method to create desire17 which is the main motive of advertisement. In both ads, Chanel has chose to represent the brand itself through an actress- an individual whom placed in between the line of reality and dream. In 1959 Ads, even though the focus of the campaign is ‘you’ as a viewer, however, Chanel chose to represent its viewer as Suzy Parker, the famous actress. The connection of reality and fantasy is quietly made in a way that viewers may not even realize the fantasy they are dreaming of. Even through the text in the ads describe the quality and ingredients which makes the perfume becomes you as a person, it also touches on the fantasy aspect in term of the values of gender, power, identity and status described above. In obvious way, the ads featured Nicole Kidman shows and put viewers into a fantasy world in reality. Due to the technological development, the film became dominant part of the campaign allowing viewers to explore, take a break from reality and leave them with a desire- desire to become like Nicole Kidman and putting the message in their face that Chanel N °5 will allow ‘you’ to be like that. The unchanged method of using fantasy as desirable motifs to sell fragrance18 have proved that the women from then and now have and will always been interested and attracts to the word ‘could’, what she could be, what she could do and where she could go- the stage of dreaming. The development of technology allowed the 2004 Nicole Kidman campaign to successfully tell a fantasy story which almost force viewers to create their imagery fancy lifestyle picture in her head, which then lead to the desire to own the object advertised. In conclusion, the different time period advertisement of Chanel N °5 perfume in magazine advertisement demonstrate the shifting values from identity as self satisfaction toward the impressions of others. Advertisement of the two ads has became the reflection of the society’s value in gender, lifestyle, sexuality and desire. Moreover, fragrance will always be sold with a desirable motif through fantasy, it only varied in the term of the presentation method and techniques, mostly through the language of photography and language, that would attracts and communicate the people of the time.

Concept Comparison and Analysis

Concept Comparison and Analysis Jessica Watts NUR 513 July 2nd, 2012 Coleen Lucas Concept Comparison and Analysis Core concepts are the basis for a theory or model; concepts help in the development of theories. Theorists have developed different models or  theories but have common core concepts. This paper will identify the core concept of ‘the role of nursing,’ which two theorists, Dorothea Orem and Virginia Henderson both utilized. We will compare and  analyze the concept definitions among both theorists, and discuss the practical use of Orem’s self care theory. Core ConceptThe core concept of ‘The role of nursing’ was used in both Dorothea Orem’s self care model and in Virginia Henderson’s nursing care model. Dorothea Orem’s definition of nursing is â€Å"actions deliberately selected and performed by nurses to help individuals or groups under their care to maintain or change conditions in themselves or their environmentsà ¢â‚¬  (Current Nursing, 2010, para. 4). Virginia Henderson’s definition of nursing is â€Å"assisting individuals to gain independence in relation to the performance of activities contributing to health or its recovery† (Timetoast, 2011).Their theories in relation to the concept differ where Orem’s concept requires the patient to have a self deficit and in need of nursing care or support; while Henderson’s concept states that nursing is required regardless if the patient is sick or healthy. The concepts are also similar in the fact that they both support the patient is regaining optimal health. Their concepts are applicable in different nursing settings because the goals of each are the same. Orem’s Self Care Theory—MetaparadigmsWithin Orem’s self care theory, there are five metaparadigms: nursing, health, environment, human being, and nursing client. Orem views nursing as an art, a helping service, and a technology. Orem’s de finition of nursing is â€Å"actions deliberately selected and performed by nurses to help individuals or groups under their care to maintain or change conditions in themselves or their environments† (Current Nursing, 2010, para. 3). Orem encompasses the patient’s, the physician’s, and the nurse’s perspective of the patient’s health condition.Her goal of nursing is to make the patient and members of the patient’s family capable of meeting the patient’s self care needs, maintain an optimal state of health, to regain previous state of health after an illness or disease, and to decrease the effects of a chronic illness. Orem uses the terms ‘health’ and ‘healthy’ to describe living things ; â€Å"it is when they are structurally and functionally whole or sound, in conjunction, with physiological and psycho-physiological mechanisms and a material structure in relation to and interacting with other human beingsâ⠂¬  (Current Nursing, 2010, para. ). Orem’s environment is the elements, conditions, and components within the environment. According to Orem a human being â€Å"has the capacity to reflect, symbolize and use symbols; a unity that can function biologically, symbolically, and socially† (Current Nursing, 2010, para. 5). A nursing client is a human being who has health related or derived issues that cause them to be incapable of continuous and complete self care; they are the focus, only when their self care needs exceed their self care capabilities. Theory of Self CareOrem’s definition of self care is the â€Å"practice of activities that the individual initiates and performs on their own behalf to maintain life, health, and well being† (Current Nursing, 2010, para. 12). The human ability to engage in self care is determined by age, developmental state, life experience, social and cultural orientation, health, and available resources. Orem describes three self care requisites; universal self care requisites, developmental self care requisites, and health deviation of self care; all are directed towards the provision of self care.Universal self care requisites are the maintenance, provision, balance, prevention, and promotion of human functioning. â€Å"Developmental self care requisites are associated with developmental processes derived from a condition or associated with an event† (Current Nursing, 2010, para. 14), for example adjusting to a new job or adjusting to bodily changes, such as menopause. Health deviation self care is required in conditions of illness, disease, or injury. Health deviation is seeking, securing, modifying, learning, and effectively carrying out medically prescribed measures. Theory of Self Care DeficitOrem’s theory of self care deficit specifies when nursing is needed. â€Å"Nursing is required when an adult (or in the case of a dependent, the parent) is incapable or limited in the provision of continuous effective self care† (Current Nursing, 2010, para. 16). Orem’s created five methods of helping; which are acting for and doing for others, guiding others, supporting one another, providing an environment that promotes personal development, and teaching one another. Theory of Nursing Systems Orem describes how the patients self care needs will be meet by the nurse, patient, or both in her theory of nursing systems. The design and elements of a nursing system defines the scope of nursing responsibility in health care situations, defines general and specific roles of nurses and patients, and defines reasons for nurses’ relationship with patients† (Current Nursing, 2010, para. 17). Orem recognized that members of the health profession usually develop specialized technologies. â€Å"A technology is systematized information about a process or a method for affecting some desired result through deliberate practical endeavors, with or without use of materials or instruments† (Current Nursing, 2010, para. 17).Concept of Orem’s Theory Orem interrelates concepts in such a way, that it creates a different perspective of a particular phenomenon. Orem’s theory is logical, simple, and generalizable; and is a basis to test hypotheses. â€Å"It contributes to and assists in increasing the general body of knowledge within the discipline through the research implemented to validate them† (Current Nursing, 2010, para. 21). According to Orem, her theory in Current Nursing, 2010, can be used by practitioners to guide and improve their practice and it must be consistent with other validated theories, principles, and laws. MajorAssumptions, Strengths, and Limitations According to Current Nursing, 2010; some major assumptions of Orem’s theory are: people should be self-reliant and responsible for their own care and their family; people are distinct individuals; nursing is a form of action and interaction betwee n two or more people; successfully meeting universal and developmental self care requisites is an important component of primary care prevention; knowledge of potential health problems is necessary for promoting self care behaviors; and self care and dependent care are behaviors learned within a socio- cultural context.Some strengths to Orem’s theory, according to Current Nursing, 2010; are: it provides a comprehensive base to nursing practice; it has utility for professional nursing in the areas of nursing practice, education, administration, and research; specifies when nursing is needed; and Orem’s self care approach is contemporary with the concepts of health promotion and health maintenance today. As with any theory there are always limitations to its use; Orem’s theory’s major limitation is that her theory is illness oriented and only calls for nursing care when there is an illness present. Global health care needs, as identified by clinicians or pa tients/consumers, are addressed through the generation of research evidence that is effective, but also feasible, appropriate and meaningful to specific populations, cultures and settings† (The Joanna Briggs Institute, 2011). Concepts are the bases for a theory or model and aide the development of theories. The common concept discussed in this paper was the role of nursing, which is common and essential to Orem and Henderson’s theory.Orem believed that a patient needed to have a self deficit for nursing care while Henderson believed in nursing care whether the patient was healthy or ill. While each theorist had different definitions of the role of nursing, both had the same concept of nursing care. â€Å"Nursing encompasses autonomous and collaborative care of individuals of all ages, families, groups and communities, sick or well and in all settings.Nursing includes the promotion of health, prevention of illness, and the care of ill, disabled and dying people. Advocac y, promotion of a safe environment, research, participation in shaping health policy and in patient and health systems management, and education are also key nursing roles† (Definition of Nursing, 2010). Orem’s self care model demonstrated the role of nursing in caring for an individual with a self care deficit and/or illness. Nursing interventions help individuals regain optimal health and well-being.References Current Nursing. (2010). Dorothea Orem’s Theory. Retrieved from http://currentnursing. com/nursing_theory/self_care_deficit_theory. html Definition of Nursing. (2010). Retrieved from http://www. icn. ch/about-icn/icn-definition-of-nursing/ Timetoast. (2011). Breif history of Nursing. Retrieved from http://www. timetoast. com/timelines/22792 The Joanna Briggs Institute . (2011). Retrieved from http://www. joannabriggs. edu. au/JBI%20Approach

Dogma essays

Dogma essays According to the Catholic encyclopedia Dogma signifies an opinion or that which seems true to a person; sometimes, the philosophical doctrines or tents and especially the distinct philosophical doctrines. The main character of the movie is Bethany whom is a catholic that doesnt enjoy attending church and is questioning her faith, which she apparently lost when she was a young child. She is portrayed as the Hero in the movie. As the movie goes on we learn that she is a distant blood relative of God. At the beginning of the movie she is visited by Metatron, which is the voice of God. He claims he is in the highest choir of Angels, after coming into Bethanys room in a cloud of flames as he tells her about the prophets she is going to meet. In Dogma Metatron is what seems to be a Herald for he is the announcer of the events to take place. As Bethany continues on her voyage she meets two prophets, who do not fit the description of any biblical figures for they talk about sex, smoke drugs and use vulgar language. The journey that Bethany takes is one to New Jersey hoping to follow Metatrons instructions to stop two rebellious angels from entering a church which would then allow them back into heave. She then meets Rufus the movies fictional thirteenth apostle. Rufus is portrayed as a mentor in the movie Dogma. Rufus leads Bethany on her journey and although his features are not old which is commonly seen in a mentor he speaks wisely in the manor of faith and morals. Cardinal Glick can be considered the threshold guardian for they have to try and get him to stop the rededication ceremony of the church. There are many themes we see throughout the course of the movie Dogma. The movie is based on Religion-vs-Faith. In this I mean that it is question what is religion and the meaning of faith. We are consistently reminded in the movie that there has been a fall from good to evil. This i...

Writing Contests and Competitions

Writing Contests and Competitions Writing Contests and Competitions Writing Contests and Competitions By Daniel Scocco This page will be updated regularly with the latest writing contests and competitions from around the web and the world! Make sure to bookmark it. If you are promoting a writing contest, or are aware of one that is not listed here, please send the details to info@dailywritingtips.com and well include it here as soon as possible. Last update: 08/24/2016 Upcoming Contests and Competitions Name: Atlantis Short Story Contest Prizes: $450 total, first prize is $300 Entry fee: starts from $10 Deadline: November 30, 2016 Description: Authors from all around the world are welcome to enter the one and only contest that offers a criqitue for every participating story! Name:

Absolute Thresholds and Differential Thresholds

Thus, the differential threshold is a relative concept. Weber’s law (1834) states the positive relation between the first stimulus and the second stimulus. The greater the initial stimulus, the stronger the additional intensity need for the second stimulus to be perceived as different. Absolute thresholdDifferential threshold Amount of stimulusOne stimulusTwo stimuli MeasurementDistance between stimulus and nothingDistance between two stimuli Compare between absolute threshold and differential threshold, absolute threshold just include one stimulus while differential threshold include two. In measurement, absolute threshold measures the distance between stimulus and nothing while differential threshold measures the distance between two stimuli. As I am a marketing student, therefore, the first thing which comes to my mind when I am trying to start off with this piece of journal is that, do these differences between the two thresholds matter with marketers’ marketing strategies? And after I do some research on the internet and with my personal experience, I am quite sure that it does matter. The importance of two thresholds can be different to marketers under different situations. Absolute thresholdDifferential threshold Advertising ElementsExposure, Size, ColorAdvertising quality PeopleInvolvement, motivation, attention, attitude Concerning advertising elements, absolute threshold focuses on exposure, size, color, etc to attract target customers’ attention while differential threshold focuses on the advertising quality appear to customer in order for them to percept the different between those. These two thresholds are based on different people and are closely related to their involvement, motivation, attention, attitude on the particular good or service. So different people will have different threshold when percept the same object. When a firm launches a new product or a new brand emerges in the market, this is when the absolute threshold is more important to marketers. Because absolute threshold measures the minimum intensity that the customers can percept, as the new brand or product probably needs recognitions from them, otherwise poor sales arise. Therefore, the higher the exposures of advertising advance to gain consumers’ attention. On the other hand, the well use of five sensory techniques in the advertising can easier imprint in their mind. When a firm is modifying a product or service (positive improvement or negative change) that either willing or unwilling to let a customer in perceiving the difference, the differential threshold will be considered to be more important. Because differential threshold measure the intensity difference needed between two stimuli before people can perceive, the intensity modify of a product that cause the customer percept or not is what marketers’ concern. For instance, marketers want to know to what degree of a price cut or a bigger meal can be percept by customers, and thus affect their motivation to consume more. On the other hand, marketers want to know to what degree of raise in price or a smaller meal that can’t be precept by customers, or else it will increase the customer’s cost risk and decrease his or her motivation in purchasing. When taking in the consideration in such a negative change, it reminds me with one of my personal experience. As I am a fan of Coca-Cola, I used to drink at least three cans a week and I would save those cans up on my own desk in order to bring those cans for recycling once a week. One day when I was doing the same practice after washing the can and try to put it to the group of cans on my desk, I found out that the can was smaller than those cans that I bought before, and when I took a look on the volume of the Cola, the drink can was cut to 330 ml from 355 ml which indicates a 7 percent reduction in the size of the can. I was kind of shocking that how come a Coca-Cola fan could not recognize such a change in size. After attending the lecture, I know that there is another dimension of sensory discrimination what is known as the â€Å"just noticeable difference† (JND). Weber’s work was applied to marketing by Miller (1962) which states that a 7 percent change in other sizes of similar products is needed before a change is noticed. This implies and explains what I experienced and how the marketers try to apply this theory in their strategic moves. Absolute Thresholds and Differential Thresholds Thus, the differential threshold is a relative concept. Weber’s law (1834) states the positive relation between the first stimulus and the second stimulus. The greater the initial stimulus, the stronger the additional intensity need for the second stimulus to be perceived as different. Absolute thresholdDifferential threshold Amount of stimulusOne stimulusTwo stimuli MeasurementDistance between stimulus and nothingDistance between two stimuli Compare between absolute threshold and differential threshold, absolute threshold just include one stimulus while differential threshold include two. In measurement, absolute threshold measures the distance between stimulus and nothing while differential threshold measures the distance between two stimuli. As I am a marketing student, therefore, the first thing which comes to my mind when I am trying to start off with this piece of journal is that, do these differences between the two thresholds matter with marketers’ marketing strategies? And after I do some research on the internet and with my personal experience, I am quite sure that it does matter. The importance of two thresholds can be different to marketers under different situations. Absolute thresholdDifferential threshold Advertising ElementsExposure, Size, ColorAdvertising quality PeopleInvolvement, motivation, attention, attitude Concerning advertising elements, absolute threshold focuses on exposure, size, color, etc to attract target customers’ attention while differential threshold focuses on the advertising quality appear to customer in order for them to percept the different between those. These two thresholds are based on different people and are closely related to their involvement, motivation, attention, attitude on the particular good or service. So different people will have different threshold when percept the same object. When a firm launches a new product or a new brand emerges in the market, this is when the absolute threshold is more important to marketers. Because absolute threshold measures the minimum intensity that the customers can percept, as the new brand or product probably needs recognitions from them, otherwise poor sales arise. Therefore, the higher the exposures of advertising advance to gain consumers’ attention. On the other hand, the well use of five sensory techniques in the advertising can easier imprint in their mind. When a firm is modifying a product or service (positive improvement or negative change) that either willing or unwilling to let a customer in perceiving the difference, the differential threshold will be considered to be more important. Because differential threshold measure the intensity difference needed between two stimuli before people can perceive, the intensity modify of a product that cause the customer percept or not is what marketers’ concern. For instance, marketers want to know to what degree of a price cut or a bigger meal can be percept by customers, and thus affect their motivation to consume more. On the other hand, marketers want to know to what degree of raise in price or a smaller meal that can’t be precept by customers, or else it will increase the customer’s cost risk and decrease his or her motivation in purchasing. When taking in the consideration in such a negative change, it reminds me with one of my personal experience. As I am a fan of Coca-Cola, I used to drink at least three cans a week and I would save those cans up on my own desk in order to bring those cans for recycling once a week. One day when I was doing the same practice after washing the can and try to put it to the group of cans on my desk, I found out that the can was smaller than those cans that I bought before, and when I took a look on the volume of the Cola, the drink can was cut to 330 ml from 355 ml which indicates a 7 percent reduction in the size of the can. I was kind of shocking that how come a Coca-Cola fan could not recognize such a change in size. After attending the lecture, I know that there is another dimension of sensory discrimination what is known as the â€Å"just noticeable difference† (JND). Weber’s work was applied to marketing by Miller (1962) which states that a 7 percent change in other sizes of similar products is needed before a change is noticed. This implies and explains what I experienced and how the marketers try to apply this theory in their strategic moves.

Forensics and security report Essay Example | Topics and Well Written Essays - 1500 words

Forensics and security report - Essay Example It is within this background therefore that this particular report intends to provide an analysis on security assessment touching on the processes involved, the key technologies used and the necessity for forensic procedures and policies. With the increased dependence on the computer systems, the risk relating to information security has no doubt joined a range of risks that organizations have to manage (Landoll, 2011). Regardless of the risk type, all risk assessments normally contain the following processes: Defining the Security Domain: This step involves the identification of the major security areas that are deemed vulnerable to security risks or simply the identification of the risk within a chosen domain/field of interest. Risks are often about events ,as a result, their identification can begin with finding out their sources, which may be either internal or external Identifying Assets: This stage involves identifying as well as determining the value, sensitivity, as well as the criticality of not only the assets but also the operations that may be affected if a given threat occursto ascertain the operations and even assets that are most significant. The step often involves classifying that which is significant or of value to the organization including the tangible assets such as the data processing machines/equipment, buildings and employees, as well as the intangible assets, which may include the intellectual property Identifying threats: This step involves detecting threats deemed to harm and, therefore, seriously affect not only the critical operations but assets as well. The threats may include things such as disgruntled employees, intruders, terrorists, criminals and even natural disasters. Identifying Vulnerabilities: This entails identifying and estimating the probability that given threats may materialize by relying on past information as well as judgment of well-informed experts. This often calls for a