How Social Media is Transforming Events Marketing Management Essay Example for Free

How Social Media is Transforming Events Marketing Management Essay It is believed that social media began prior to the evolution of the internet. The telephone was the first tool of social media that gave people the chance to socialize and gather information. However, at the turn of twentieth century, online communication became popular among various groups of society. People began to get into virtual communication with the use of cellular phones and computers. Social networking became popular because it was a venue to draw people towards one another. This was also very universal and its popularity was not limited to a certain age group. Amazingly, social networking and social media â€Å"become part of mainstream culture and the business world† (â€Å"History†). It was observed that social media became very valuable not only in socializing and information gathering but also in business where there has been greater dependence on the use of internet in promoting and marketing of products and/or services. Social media has provided the modern world with easy access to information, socialization and entertainment in the fastest way possible through the advancement of technology. Interestingly, the networks have become highly interactive and user-friendly that even a neophyte could easily learn to operate it in a short period of time. Social media has transformed into a powerful means of communication using numerous gadgets which have caught the interest of a larger number of people, the business practitioners take advantage of it to broaden the scope of their marketing. Truly, with the emergence of social media where people can communicate interactively with one another regardless of distance, business has been given a special place and opportunity to advertise or promote their business to a much bigger populace. Most authors have recognized the definition of social media provided by Wikipedia as the initial source of information about it. Gradually, different definitions have been formulated to increase people’s awareness of its definition. Safko and Brake mentioned that social media â€Å"refers to activities, practices, and behaviors among communities of people who gather online to share information, knowledge, and opinions using conversational media† (2009: 6). On the other hand, Evans has an expanded definition of social media. He stated that â€Å"Social media is the democratization of information, transforming people from content readers into content publishers. It is a â€Å"shift from a broadcast mechanism to a many-to-many model, rooted in conversations between authors, people, and peers†¦Ã¢â‚¬  (2008: 33). The author acknowledged various forms of communication utilized in social media such as â€Å"internet forums, message boards, weblogs, wikis, podcasts, picture and video† (2008: 33). Later on, it expanded to include â€Å"blogs, picture-sharing, blogs, wall-postings, email, instant messaging, music-sharing, group creation and voice over IP. † Social media has a vast potential as a channel through which promotional activities will be forwarded to its users. Social media’s unique features make it very usable and functional in marketing events. Evans stated that it is â€Å"fundamentally different from traditional media† (2008: 33) known as newspaper, television, books, and radio. Social media is interactive media. This is one advantage of social media over traditional media. Other advantages include: (1) it has different social online channels, (2) it changes over time, and (3) it is participative. The power to influence the audience is what makes social media appealing to business practitioners. Social media is real. Existing right in front of the computer communicating genuinely in a personal way to the customer about a product is very advantageous for those who are using social media in marketing or in public relation campaign. Given the real nature of social media, event marketing has come to its new shape. At the same time, event marketing has begun to utilize the services of social media in marketing and promotion. Though at some point, they cater to similar interests; that is, individual interaction and the participation of people with the company’s representatives. Pomer, on the issue of integrating event marketing and social media, described event marketing as a strategy â€Å"which focuses on face-to-face interaction by attending, sponsoring and speaking at trade shows, industry meet-ups, etc† (par. ). Bowdin, Allen and O’Toole described strategic event marketing as â€Å"the process by which an event organization aligns business and marketing objectives and the environments in which they occur, with marketing activities that fulfill the needs of event consumers† (2006:184). Event marketing has come to its new shape through social media influence No one could deny how soci al media, being a vehicle of information and communication, has transformed event marketing into a more meaningful and highly strategic promotional activity. In Bulmer’s article on the impact of social media on business, he stated that the trend today is to â€Å"build a network or use social media to deepen customer intimacy† (par. 1). Social media has been used these days without acknowledging this fact as Bulmer put it. He emphasized that, the ability of social media to â€Å"change behavior †¦ and †¦ to impact a professional’s decision-making processes† is the real essence of success in using this in business. Practically, social media’s approach in dealing with the audience in a genuine and an interactive manner somehow influences the approaches of event management to its customers. Event marketing management therefore becomes livelier, customer-oriented, interactive, personal, and dependent on audience feedback. There are several reasons for this. First, admittedly, as Shone and Parry pointed out that â€Å"human society is complex and interactive† (2004: 50). It means that regardless of culture, different societies celebrate in diverse ways, from the ancient period to the modern times, from a traditional way to a technological way; it makes no difference as long as events involve people and celebration or activities. Shaping event management following the principles behind social media will help draw a lot of people to the message because there is interaction and exchange of communication. Secondly, various events such as festivities, wedding, etc. serve to â€Å"strengthen social bonds as well as to spread enjoyment around† (Shone Parry, 2004: 51). People’s primary intention for celebrating events publicly is to satisfy their longing for socialization and enjoyment. Thus, involving the community in events in such a way that they express inner satisfaction for socialization and enjoyment can make events management very successful. Shone and Parry stressed that without the â€Å"social contact that event often give, the feeling of isolation in society†¦ can be great† (2004: 51). Hence, event management must be in the context of the community’s perception of event celebration which is socialization and enjoyment. Given this, certain changes have been observed in conducting event marketing. Borges noted how businesses nowadays acknowledge social media as an â€Å"effective mechanism for reaching a target market† (2009: 57). He even emphasized that â€Å"myopic attitude† that a business executive has on social media will eventually lead him to lose the business. Moreover, a business executive having event marketing founded on social media will ultimately be â€Å"transparent, forthcoming, honest, sincere, and also to contribute something of worth† (Borges, 2009: 63). Since the events for the purpose of marketing require a group of community participation, the activities involved have had considerable improvement in terms of acceptable approaches in dealing with the community. The company’s marketing arm learns to be transparent, forthcoming, honest and sincere in everything they present before their audience. It is different from traditional marketing wherein its objective is purely making people buy or patronize a product using various ways to manipulate their decision-making. Hence, marketing an event for a product, presents live and active interaction and participation from the community online or offline. Event marketing management facilitates Social Media Marketing The great global financial crisis has brought to the mind of marketing managers the idea of utilizing social media in their promotional activities. The Twitter, Facebook, Flickr, Youtube, and many other social networking channels have been utilized for the purpose of marketing. The good news for marketing managers is that it is free. From the research findings presented by Bulmer in his article, he mentioned several impacts that social media has on business which helped transform event marketing to social media marketing. With such, he recognized the following findings: (1) decision making in the business world today is more social; (2) many professionals are using social networking sites particularly Facebook, LinkedIn, and Twitter; (3) many decisions have been drawn from information gathered through active users of social media; (4) many professionals trust the information they gather from the sites; (5) social media users have significantly increased in three years; and (6) many professionals collaborate well outside preferably using social media sites than within the organizational intranet (Bulmer). Hence, there is widespread recognition of the impact of social networking in business from the business world’s perspective. The growing business community participation in the online world proves the fact that â€Å"When you join a group online, you are joining a community† (Borges, 2009: 63). Social media started to become popular among groups of people for personal use primarily for communication purposes. Eventually, this became a good tool to interact, send greetings, and share information to friends. Most importantly, it had become a powerful instrument recognized to support the marketing arm of any business. Through social media, the way people do the business has transformed into ‘social sales’ because people believe in the power of online communication in mobilizing sales teams by building good relationship with customers. Shih recognized that social network marketing talks about the â€Å"breakthrough new marketing techniques made possible by online social networks†¦Ã¢â‚¬  (2009: 6). Some of these that she mentioned are: hypertargeting, enhanced ability to capture passive interest and conduct rapid testing and iteration on campaigns, social community engagement, and automated word-of-mouth marketing (Shih, 2009: 6). Furthermore, Tobin and Braziel emphasized that social media marketing plan is â€Å"based on engagement not traffic† (2008: 79) which means that this type of marketing focuses on â€Å"web events† or the interactions users have with features which could be in form of blogs, comments, post, video views, and many others. Importance of social media in marketing event Availing the use of social media for marketing purposes has a lot to offer to a business. Borges mentioned several benefits of social media aside from the fact that larger potential buyers who are receptive to new information and trend can be met through social network sites. Some of the benefits named are: low cost, brand building, staffing advantages, loyalty, level playing field, building trust, convergence of PR and social media for viral marketing, positive SEO benefits, quantifiable metrics, and educational (2008: 131-140). In terms of costs, social media requires a low budget which is almost free, for a service that values relationships. Brands are being built through a good content using the internet platform. Thus, it is simpler and appealing to consumers. Few, yet highly talented staff, who can work in an enjoyable work environment are needed when using social media because content is more important here. Using social media builds loyalty among internet users because of its being user-friendly. This is impossible to establish using advertisements and other promotional activities. Besides, all types of people can make use of it like anyone else regardless of economic or social status. Likewise, through a sincere voice in the content, the company can easily acquire trust from the people. In effect, social media as a PR tool can be an integral part of marketing activities. Furthermore, links attached to marketing in social media creates a bridge connecting to the company’s website thus increasing the chance of the customer browsing of the webpage. Learning is considered as one of the benefits of social media. Not only do the internet users learn but companies also learn. Armed with this information, social media has evolved from purely socialization and enjoyment to something highly beneficial to businesses. For this reason, there is no doubt for business executives to resort to using social media in one of the tools in marketing an event. Conclusion  Social media has begun existing without clear importance rather than for socialization and personal or group enjoyment. However, with the increasing popularity of social networking when the internet was introduced to the public in 1990, this form of social interaction gained remarkable importance not only among the general public but also among business groups locally and internationally. Indeed, the ability of the social media to satisfy the users with its personalized features, has led to the discovery that it could be a potential instrument in shaping the mind of the audience. Social media has unique characteristics. It can change perception, it is very appealing, and it is effective in marketing an event. However, any business executive who wants to use its service must understand how it serves the public. Its special features that draw people together from all walks of life are derived from an honest, transparent, forthcoming and sincere way of dealing with one another. This same way is expected among event marketers in order that marketing of events will be appropriate to users’ expectations.

Comparing Zolines Heat Death of the Universe and Calvinos Cosmicomics

Comparing Zoline's Heat Death of the Universe and Calvino's Cosmicomics  Ã‚   There is a fundamental dilemma that, presumably, each person faces as they begin to develop an understanding of their existence and identity which is something like, "What am I? Who am I? Where am I?" These questions are almost identical because they each address the same essential metaphysical issue of identity, "How and why Am I; why do I exist; what am I? What is the origin of I? Where am I going?" The answers to these difficult questions, whether intellectually satisfying or not, come in the form of cosmologies. Cosmologies create systems with which we understand the existence of the phenomenal world, and our own existence within it. They offer us a map, a concept, of our existence, tell us why we are here, where we are, and most often, where we are going. Of course, the most pervasive cosmologies are directly linked with particular religions, for religions are based upon the same issues: identity, origin, purpose, structure. However, this is not the domain of inquiry that I wish to pursue here, rather, I am interested in how the genre of Science Fiction creates, or recreates, cosmologies with which we might understand the universe and our individual meaning within it. How does SF create linguistic models of the cosmos, and what are the underpinnings of those cosmologies? If cosmological representations are created so that we can understand reality, in some sense, how is it done, and what questions do these cosmologies pose for the disciples thereof? I will look at two works in particular for this inquiry, Italo Calvino's short story cycle, Cosmicomics, and Pamela Zoline's short story, "The Heat Death of the Universe." I have chosen to focus my in... ...osmos may be infinitely vast and awesome, it is also as familiar as you are to yourself. Sources Cited Aldridge, Alexandra. The Scientific World View in Dystopia. Ann Arbor, MI: UMI Research Press, 1984. Calvino, Italo. Cosmicomics. Trans. William Weaver. New York: Harcourt Brace, 1968. Hume, Kathryn. "Science and Imagination in Calvino's Cosmicomics" Mosaic: a journal for the interdisciplinary study of literature. Winnipeg: Univ. of Manitoba, (34:1) 2001. Lefanu, Sarah. In the Chinks of the World Machine. Feminism and Science Fiction. London: The Women's Press, 1988. Suvin, Darko. Metamorphoses of Science Fiction: On the Poetics and History of a Literary Genre . New Haven : Yale University Press, 1979. Zoline, Pamela. "The Heat Death of the Universe." 1967. The Heat Death of the Universe and Other Stories. Kingston, NY: McPherson & Co., 1988.

Comparison Between of Mice and Men Novel & Movie

Of Mice and Men Differences Between Movie and Book After having read the original version and the more recent film adaptation of John Steinbeck’s majorly successful novel, Of Mice and Men, the apparency of differences between the two is at times subtle while also being very obvious during different portions of the movie. In the film there are several major differences between the movie and the book with three being particularly apparent. We are shown the differences through the portrayals of characters, Lennie’s sanity and, simply, the scenes themselves.When watching the film, the first difference the viewer can see between the book and the movie is how the characters are portrayed. A notable example would be Carlson. In the film, Carlson seems to play a much larger part compared to the information given in the book about his character. He is introduced much sooner in the movie and appears to be a part of many more conversations. On the opposite side of Carlsons portray al is Crooks’. In the book Crooks is characterized as a much more active character.An example of this would be when Crooks interjects in the farmer’s conversation to let Slim know that he had finished preparing the tar for fixing the mule’s hoof. The filmmakers changed this scene so that Crooks was not involved at all and that George prepared the tar instead. Another massive difference between the book and the movie are the acts themselves. Going back to the previous point of Crooks and the tar, the scene when George took the mule into the barn to fix its hoof is altered drastically.The impression given to those who have read the book as well is that it was changed because Steinbeck used it as a way to flesh out Curley’s wife’s character. This scene was likely changed because there is no narrator and instead we are given a visual explanation of Curley’s wife through her actions. Also, almost the entirety of chapter four is removed or altered in the film. We are shown only a quick conversation between Crooks and Lennie which is interrupted by George who scolds Lennie for going into Crooks room. In the book, Crooks, Candy and Lennie all have a grand conversation about the farm and the dream of having their own land.Crooks opens up to the men and seems to leave his shell so to speak which is followed by Curley’s wife entering and tearing him down. This is a strange scene to leave out based on how important it seemed to be considering it shows more of Lennie’s character as well as Curley’s wife’s cruel side. Finally, at the end of the novel Slim, Curley and Carlson find Lennie dead and George with the gun in his hand. George lies and tells the men that Lennie had Carlson's gun and that he took the gun from Lennie shot him in the back of his neck.Slim tries to console George by telling him â€Å"You Hadda George. and the two walking away for a drink. Curley then asks Carlson what's bugging the t wo. This scene was completely cut out of the movie and replaced with George's flashbacks which seems very odd considering how important it was to the novel and the idea that not all dreams are meant to be. The final major difference between the movie and the book is Lennie’s personal sanity. In the book, the reader is given multiple instances clearly showing that Lennie is not totally there so to speak. The best example possible is when Lennie hallucinates about Aunt Clara and the giant rabbit.This scene is removed in the film and instead Lennie seems to just be a very confused person with a low thinking capacity. The film seems to try and have Lennie appear to be a character who is innocent and has just been dealt a bad hand in life. In the book, however, Lennie’s outbursts seem to be much darker in their description, particularly the murder of Curley’s wife. These three differences between the film and the novel are ways of seeing how the director of Of Mice a nd Men chose to show in a visual way some things differently from Steinbeck’s descriptions.One cannot expect an adaptation to be a complete carbon copy of the original it is based on and it would seem as though the film was successful in bringing out the meat of Steinbeck’s story. These changes could, to some, seem either miniscule or large depending on how the reader (now the watcher) interpreted the book. The movie also won critical acclaim and exposed many people to Steinbeck’s writing, something that would make people who disliked the film because of its differences appreciate it a bit more.

Extremely Loud and Incredibly Close Essay

Extremely Loud and Incredibly Close encourages us to closely examine the time we have in our lives. We never know when the last time we will be seeing someone will be, we must be responsible with how we spend our time and we are responsible for the way we treat people. The message that is conveyed to me an abundance of times is to not take advantage of the time you have, because it ï ¬â€šies. This is represented on the pages with red ink (pages 208-216). The commas are circled as if they are a mistake. Commas represent a pause in the sentence, and with most of them circled it infers that time moves very quickly. The red pen pages, also represent looking closely at something. The circled red pen means that there is an error there and we must look closely to ï ¬ x it. Therefore the author wants us to closely look at the way we distribute time in our lives. 3) The unique narrative style in Extremely Loud and Incredibly Close is chosen to further prove certain themes throughout the book. One way that this book is unique is the fact that it is ï ¬ lled with symbolic pages. The blank pages are a very strong way to express the themes in the novel. These pages thoroughly express points that Foer is trying to make throughout the novel. Page 121 is an example of a blank page, conveying the constant theme of emptiness. The blank pages represents Oskar’s grandmothers mind. She does not want to think about anything, she is suffering from loss and emptiness inside. The photos scattered throughout the book of doorknobs conveys another big message in the book. This message is one door closes, another door opens. Even though the protagonist is faced with a loss and is looking for closure, eventually he obtains the closure by meeting many new people to ï ¬ ll the empty space within him by literally opening new doors. This narrative style creates a more interesting thought provoking reading experience and that is why I believe Foer has chosen to include these symbolic pages. 4) Oskar, his grandmother, and the renter all have loss in common. They all have a feeling of emptiness inside them. Oskar’s father â€Å"died the most horrible death that anyone could ever invent† (201). Grandmother and the renter have both lost a son, and Anna. Grandmother’s husband â€Å"the next  morning he went to the airport† (185.) He had left her, she had lost him. Besides the common loss that they share, they all have issues involving thinking. The renter and Oskar have the problem of overthinking everything in their lives. The overloaded pages, like page 282 express the renters thoughts clouding up his head. The renter used thought as a reminder to let him know he was alive during the bombings of Dresden. He just would think and think to know that he was alive, his brain was overloaded. Oskar is similar with the fact that he could never stop his thoughts. Oskar expresses that â€Å"all [he] wanted was to fall asleep at night but all [he] could do was invent† (258). Oskar invents many different things, like â€Å"a teakettle that reads in Dad’s voice†(1) and many other things that just keep going through his mind.. Grandmother differed from them in thought, Grandmother would try not to think. She would write blank pages so that she did not have to think about a single thing like everything that has gone bad in her life. Although Grandmother relates to thinking in the opposite way, she still has thought in common with them.

Lempire de Napoleon Une Etape Logique essays

Lempire de Napoleon Une Etape Logique essays *note : you will have to add the accents yourself!!!* Pour beaucoup de personnes, le sujet de Napoleon Bonaparte, c'est a dire, la decision si son regne etait une chose positive ou une chose negative pour la France est un sujet sur lequel chaque personne a ses opinios fortes. On dit qu'il etait un des plus grands chefs militaires de toute l'histoire. Il est aussi vu comme dictateur qui cherchait seulement le pouvoir. Les deux opinios ont du merite. Si Napoleon desirait de la conquete il l'a atteinte par la concentration du pouvoir dans ses propres mains. Cependant, dans les etats qu'il a crees, Napoleon a accorde des constitutions, a introduit des coded civiles, a aboli le systeme feodale, a cree des gouvernements efficaces et a encourage l'education, la science, la litterature, et les arts. A mon avis, il n'a pas continue ou consolide la Revolution francaise, mais il a donne a la France des institutions et du pouvoir que la Republique n'etait pas assez puissante pour creer ou gagner. Au debut de sa carriere militaire Napoleon a aide la Republique dans ses victiores sur les royalistes, qui, soutenues par des armees etrangeres, se revoltaient contre-elle. Le jeune Napoleon a retabli l'ordre en France, et etait nomme premier consul de la Republique apres quelques victoires glorieuses en Egypte. Mais bientot il a saisi le pouvoir et s'est nomme empereur. Comme chef de la Grande Armee, Napoleon a conquis une grande partie du monde connu a cette epoque. Ses victoires a Austerlitz et a Iena sont commemorees par les noms des stations de metro a Paris. Nous voyons que les Francais avaient confiance en Napoleon, et etaient fiers de ses victoires, malgre le fait qu'il ne continuait la Republique. Ce nouvel empire n'etait ni une Republique, ni une monarchie absolue Le pouvoir etait donc a nouveau centralise dans les mains d'un seul homme, mais la Revolution et les origines de Bonaparte ...

Practical vs. Practicable

Practical vs. Practicable Practical vs. Practicable Practical vs. Practicable By Mark Nichol What’s the difference between practical and practicable? There’s a practical distinction, and I hope you will find my explanation practicable. The words both stem ultimately from the Greek term praktikos, meaning â€Å"practical.† However, while practical refers to something that is effective, useful, or easy to use, practicable means â€Å"something that is or could be done.† A practical idea is one that is sensible because it can be implemented, and a practical can opener, for example, is one designed to be easy to use. (The antonyms are impractical and impracticable.) The definition of practical is even more precise in the performing arts: A practical chair, for example, is one that is actually used in the course of the performance; a nonpractical chair is used as a set decoration but may not be functional. (For example, though it looks nice, it may be made of fragile materials and may not be strong enough for anyone to actually sit on.) Practical also shows up in the phrase â€Å"practical joke,† which derives from the rare sense of the verb practice that means â€Å"deceiving, or taking advantage of, someone.† Besides the verb form of practice, which means â€Å"rehearse or prepare, or to apply, or to habitually do something,† as well as â€Å"undertake professional work in† (as in the phrases â€Å"practice medicine† and â€Å"practice law†), and the noun equivalent, there are several other words stemming from the same Greek term. Practic, for example, is a rare adjectival and noun form meaning, respectively, â€Å"practical† and â€Å"practice,† and praxis refers to engaging in an art, science, or skill or to customary conduct, or to practical application of a theory. A practicum is a course of study in which clinicians or educators are supervised in practicing what they have already learned in theory. The adjective practiced means â€Å"expert,† and the adjective practicing has ordinary connotations related to the definitions of practice above but also applies to adhering to the customs of a religion. Malpractice, meanwhile, in medicine refers to improper care and in law applies to abusing a position of trust. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:35 Synonyms for â€Å"Look†How to Punctuate with â€Å"However†Proverb vs. Adage

Critique of Research Article Term Paper Example | Topics and Well Written Essays - 1500 words

Critique of Research Article - Term Paper Example Urinary Tract Infection refers to the presence of germs in the urinary tract. It is a very common type of infection like respiratory tract infection. Having a catheter within a urinary tract increases the chances of a urinary tract infection. It also makes it harder to treat the original infection for which catheter was using. Bacteria will grow in it if the urinary catheter is left in place for a long time. A large number of bacteria in the urinary tract may result in a harmful infection. Most catheters associated urinary tract infections are caused by bacteria. Wilson and Jenner (2007) stated: â€Å"The presence of a urethral catheter interferes with the natural mechanism. The urethral catheter is thus a major predisposing factor in urinary tract infections in health services.† (P: 217) Researches done in the filed of nursing practices improve the practice of nursing and health services along with raising the standards of the profession but not every research is properly don e and can be considered to bring a change in nursing practice. Such researches must be evaluated to estimate the worth of the study and the evidence provided in it to critically appraise the study. ... The study population here is the people experiencing urinary tract infection due to catheterization. The major outcome being measured is the occurrence of urinary tract infection due to the use of catheters. The aim of this study paper is to test the effectiveness of a â€Å"newly designed urine-collecting system containing an antibacterial device which slowly releases silver ions onto the inner surface of the system† to prevent or reduce the chances of UTIs due to the use of catheters. The purpose of this research is feasible, relevant, healing and interesting. The study provides an abstract of the complete study which gives a quick view of its objective, study population and the conclusion derived. The abstract is usually considered as an essential part of an article in order to convey its important points to users with very limited time. The writers divide the abstract into five parts i.e., objective, patients and methods, results, conclusions and keywords. Abstract also re veals the focus and important aspects of the study according to the researchers. The actual study begins with the part of introduction. The introduction part is important because it defines the problem that is to be resolved and the reason why it is important to resolve that particular problem. In a standard research study, this part is divided into three parts which are background, rationale, and conceptual framework of the study. But this paper does not provide such a consistent introduction. The introduction is lengthy and not divided into these formal parts. The next part in a standard research paper should have been the literature review which is a collection of information about former researches conducted in relevance with the topic of the research. However